Mini Brands
Collect the World’s Smallest Icons! Mini Brands – Big Nostalgia in Tiny Treasures
Featured Products
From mini brands toys to foodie mini brands, each surprise capsule is packed with miniature versions of real products. Discover magical and fan-favorite toy mini brands, all created by ZURU Mini Brands. Start collecting your favorite mini brands today – the unboxing fun never ends!
Mini Home
This is the stylish world of Mini Brands Home, where real-life design fits in the palm of your hand!
Indulge in the realism of your favorite household icons, from iconic KitchenAid mixers to Sistema containers, shrunk down with incredible detail. Dive into the satisfaction of furnishing your dream space with tiny appliances, cookware, and decor that look just like the real thing.
Plus, hunt for the legendary Gold Minis and rare accessories with moving parts for extra flair! With over 60 iconic Home Minis to collect, start your renovation project and complete your Mini Brands Home collection today!
Mini Really Works
This is the innovative world of Mini Brands Really Works Magic Cook, where technology meets tiny culinary art!
Witness the magic of our working appliances, where real UV light ‘cooks’ your creations right before your eyes. Dive into the realistic action of a waffle maker that glows or a fryer that sets your food to perfection, bringing a shocking level of interactivity to your collection.
Plus, mold and reveal your dishes with our special magic ingredients that change color as they cook! With 9 functioning kitchen gadgets to collect—from popcorn machines to blenders—fire up your mini stove and complete your Magic Cook kitchen today!”
Mini Masterpieces
This is the sophisticated world of Mini Brands Masterpieces, where fine art meets tiny treasures!
Indulge in the detail of iconic canvases, where real textured brushstrokes bring the world’s most famous paintings to life. Dive into the creative wonder of ‘curating’ your own gallery—snap the ornate frames, set the tiny easels, and create the perfect display to add a touch of culture to your collection.
Plus, hunt for the heavy stone-finish sculptures and rare Golden accessories for that extra touch of luxury! With over 50 real Masterpieces to collect, embark on an artistic journey and complete your private museum today!
Mini Books
Get ready to be mesmerised by Mini Books, where your favourite stories are reimagined in tiny, exquisite detail, complete with fully legible pages!
Hunting for rare minis? Keep your eyes peeled for the elusive, like the legendary glow-in-the-dark edition of Goosebumps Night of the Living Dummy! With a collection of over 40 Iconic Minis to collect, there’s a world of literary wonder waiting for you.
Explore Mini Brands featuring bestsellers like Colleen Hoover’s It Starts With Us, timeless classics like Alice’s Adventures in Wonderland, and spine-tingling tales from the Goosebumps series.
Mini Kawaii
This is an enchanting world of Mini Kawaii, where adorable meets fun!
Indulge in the magic of our scented minis, where cuteness comes with a sweet surprise. Dive into the interactive wonder of tiny treasures that hold real liquid to add a splash of excitement to your collection.
Plus, squeeze and play with our adorable squishy slime for extra fun! With over 30 super-cute Kawaii Minis to collect, embark on an unforgettable journey and complete your Mini Brands collection today!
Mini Master Chef
Mini Master Chef Series by ZURU—where culinary creativity meets collectible fun! This series brings the thrill of MasterChef to your fingertips with 11 iconic mini dishes.
From savory Japanese Ramen to decadent Cherry Chocolate Cake, each capsule includes all you need to craft a stunning miniature. The included UV LED Chef Hat speeds up resin setting, letting you create mini masterpieces in seconds.
Perfect for young chefs and collectors, the Mini Brands Master Chef Series 1 offers imaginative play and culinary exploration. Grab yours now at Target, Amazon, and more! Enjoy a taste of MasterChef magic in miniature form.
Mini Netflix
Unleash the excitement of your favorite Netflix worlds with Mini Netflix capsules!
Each capsule contains 5 Mystrey Minis from beloved shows like Stranger Things, Squid Game, and Bridgerton, offering endless thrills with every unboxing.
Mini Brands Capsules are eco-friendly, made with Certified Recycled Plastic, and open in two halves for a tidier, more enjoyable unboxing experience. Get ready to dive into a world of mini wonders and endless fun!
Mini Fashion
Here is the Mini Fashion Series by ZURU—a dream come true for fashion lovers and collectors alike! Unwrap the excitement with every capsule, revealing a miniature designer handbag paired with four chic accessories, all meticulously detailed for a premium feel.
Series 1 features 11 exclusive handbags alongside 40+ fashion surprises like sunglasses and makeup, offering endless styling adventures. And Series 2 ups the ante with 24 new high-fashion bags and over 100 accessories, including jewelry and makeup, to complete your ensemble. Series 3 introduces 80+ iconic fashion items, from handbags with working clasps to mini shoes and rare exclusives like the diamond-stitched red backpack.
Mini Disney
ZURU’s 5 Surprise Mini Brands: Disney Store Edition!
Every capsule is a treasure trove, revealing five expertly designed miniatures that bring your favorite characters to life, from the superheroes of Marvel, the whimsical tales of Pixar, the epic sagas of Star Wars, the timeless charm of Mickey & Friends, to the princesses who capture our hearts.
With a collection of over 70 unique collectibles, including the ultra-elusive gold editions, the thrill of opening each capsule is like a new adventure every time.
Why Mini Brands?
Mini Brands toys offer children a playful gateway to the world of everyday items and beloved brands, fostering both entertainment and education in one delightful package. These Disney Minis collections, for instance, bring iconic characters and stories to life in miniature form, allowing kids to engage with their favorite Disney universes in a hands-on, imaginative way. Children can explore a diverse array of themes that mirror real-life experiences—all while sharpening their cognitive and social skills.
What makes Mini Brands particularly special is their ability to blend familiarity with novelty. Kids recognize brands from their daily lives—or from their favorite Disney Minis movies—and then get to “own” miniature versions, creating a sense of wonder and empowerment. This dynamic also helps them understand the world around them, from household products to cultural icons, in a tangible, memorable way.
Features of Mini Brands
Each capsule contains five meticulously crafted replicas of popular brands like Campbell’s, Tabasco, and Post-It, bringing the real world into miniature form
With various series available—including Mini toys, Foodie Mini Brands, and collaborations with Disney and Netflix—there’s a wide range of themes to suit every collector’s interest.
Collectors can hunt for rare editions, including metallic, glow-in-the-dark and ultra-rare gold miniatures, adding an element of excitement to every unboxing.
The miniatures are complemented by themed play sets, such as mini shopping trolleys and shop shelves, which add to the imaginative play experience.
ZURU is committed to environmental responsibility! Mini Brands are on a mission to produce all Five Surprise products, including Mini Brands, from 100% certified recycled plastics.
By unboxing and assembling various miniature replicas, children are inspired to invent their own stories and scenarios. Whether it’s setting up a mini grocery store or crafting unique adventures, this open-ended play stimulates imagination and storytelling skills.
Mini Brands by ZURU
Mini Brands by ZURU is a captivating collectible series that brings the charm of real-world products into the palm of your hand. After launched in 2019, Mini Brands has quickly become a global phenomenon, offering miniature replicas of iconic household items, toys and fast food favourites.
ZURU’s commitment to creativity and sustainability is evident in its Mini Brands. The company values imaginative play and has integrated sustainable practices into its production processes.
Whether it’s opening a capsule to discover a rare gold miniature or building a miniature shopping world, Mini Brands offers a delightful experience that celebrates the joy of collecting and the magic of miniatures.
What people say about Mini Brands ?
The comments from customers at Deddy Bears are a vibrant celebration of the brand’s niche appeal and artisanal ethos. It’s a hub brimming with excitement and shared passion for Deddy Bears among collectors and enthusiats alike.
The Mini Brands Kawaii Capsule is absolutely adorable! The tiny surprises inside are so cute and detailed, making them perfect for collectors or anyone who loves all things kawaii.
Sarah S.
These were so fun to Open and super mini toys (cute). The quality of the toys is definitely worth the money. It came with 3 little surprises and slime and stickers.
Natalie M.
I love these little mini brand items! They are interactive with the smell, having real liquid, or being able to pull, push the items. It also comes with slime! Super cute for girls to collect.
John T.
